She had suffered a cardiac arrest on Sunday following which her condition remained extremely critical. She has been in hospital for the past 72 days. By: Vicky Nanjappa Updated: Monday, December 5, 2016, 18:57 [IST] Subscribe to Oneindia News Tamil Nadu Chief Minister passed away at the Apollo hospital said TV reports. The Apollo hospital however continued to maintain that she is very critical and continues to be under life support. Several leaders have come out and told the media not to speculate until there is an official confirmation on the news. She had suffered a cardiac arrest on Sunday following which her condition remained extremely critical. She has been in hospital for the past 72 days. VIDEO : Jayalalithaa Health : Sasikala Pushpa demands transparency on Amma's health Powered by Ads by ZINC Minutes after the television channels played out the news chaos and confusion broke out in front of the hospital. Several of her supporters even resorted to violence.Doctors at Apollo had maintained that Jayalalithaa had remained very critical despite receiving the best of treatment. Dr Richard Beale had also said that Jayalalithaa was very critical and best possible care was being offered to her.
So I was watching Jhalk dikhlaja the other day and couldn't help but wonder why she has an accent. Agreed that she was studying the Australia for a couple of years. In that case shouldn't she have an Australian accent? How come someone who has been in Sri Lanka her whole life and spent a few years studying Mass Comm in Australia end with an American accent?? What's with the fake attitude miss???
I dont know about others but I personally feel disgusted watching such hypocrites
BUY Meghmani Organics today to fetch long term profit!!
Lloyd Electric gains 3% on order win from GE Transportation GE Transportation has signed a contract with the company to supply custom designed air-conditioning units for the Indian Railways Marhowra Locomotive project, manufactured in company's factory in Bhiwadi, Rajasthan over a period of 11 years. | 1 Comments Moneycontrol Bureau Shares of Lloyd Electric and Engineering added 3.2 percent intraday Tuesday as it has bagged order worth USD 18 million from GE Transportation. GE Transportation has signed a contract with the company to supply custom designed air-conditioning units for the Indian Railways Marhowra Locomotive project, manufactured in company's factory in Bhiwadi, Rajasthan over a period of 11 years. "This project is a significant win for Lloyd Electric & Engineering and builds on existing business between GE Transportation and Noske-Kaeser Rail & Vehicle New Zealand," as per company release. At 09:38 hrs Lloyd Electric and Engineering was quoting at Rs 278.10, up Rs 4.40, or 1.61 percent on the BSE.
NEW DELHI: The launch of Reliance Jio is likely to transform the Indian telecom sector, but at the same time, put pressure on multiple fronts on the current telecom operators such as Bharti AirtelBSE 2.66 %, Idea and Reliance CommunicationsBSE 0.10 %.
Telecom is a capital-intensive industry and with heavy debt on balance sheets of most telecom operators, freebies will be hard to come by. Reliance Jio plans to win customers by offering data plans which are cheapest, not just in India ..
but in the entire world.
"The company (Jio) announced 'always' free voice calls and proposed tariffs (20-30 per cent lower data tariffs on low-end plans along with 'always' free voice calls) that are quite aggressive and well below our expectations," Crisil Research said.
"Effectively, by opting for Reliance Jio plans, the average monthly mobile bill for a mid-to-high end subscriber could come down by 50-60 per cent," the report said.
[Jio Store Finder] Find Nearest Reliance Jio 4G Store Address
Find the Address of Nearest Reliance Jio 4G Store Online, Where is the nearest Reliance Jio 4G Store in your Area? Find out |जाने अपने नज़दीकी रिलाइयन्स जिओ 4G स्टोर का अड्रेस वो भी ऑनलाइन
Many internet users are loving the Reliance Jio 4G due to faster speed and awesome offers. The recentFree Jio 4G Sim Card Offeris gaining lots of attention among the users. This offer can be availed by visiting the nearest reliance Jio store. It is not everyday that we visit such stores, so it is not easy to find out the store nearest to your location. This article will help you to find out the store location(address) online.
Nearest Reliance Jio 4G Store Address Finder –
To find out the whereabouts of the Jio Store, we will be using the official tool for the purpose. This is called “Jio Store Locator –CLICK HERE
A pop will ask you share your location, Click on allow button or enter the location manually in the search box
After entering the details, select the most suitable one from the list
Now click on the search button
The nearest store with address will be displayed in the left side of the page
Click on it for detailed address and other information like opening and closing time as well as the phone number
Now you can either visit directly to the mentioned location or make a call.
Frequently Asked Questions –
Are there Separate Stores for Jio?
Jio is a product of reliance company. So Jio store is nothing but Reliance store i.e. One and Same thing
Can Any One Get Jio 4G Sim from the Store ?
Yes anyone with 4G enabled smartphone can get the Free Jio sim under the preview offer. For more ,READ THIS
I live in other city, Can i visit the nearest Jio Store for the Sim?
Yes, Off course you visit and ask for the sim. But while filling the form, you need to give contact details of any person who is resident of the city and can verify your details during the tele-verification process
If you have any questions, feel free to write them and we will provide you the suitable answer
Losing weight is a hard thing to do at the best of times, and there are so many diets and different rules out there for us ladies that it is hard to know what is fact and what is a myth. Here are the 10 most common weight-loss myths for women out there right now and how to avoid them.
1. “Eating less will help you lose weight.”
This is not true! Well not exactly — of course it is a good idea to eat less, but eat less of fatty and foods that are bad for you and are full of empty calories, like chocolate (sadly) and other treats. But you still need to eat a normal amount of food so that your body will have energy and be able to do what it needs to do. Skipping breakfast is a big no-no.
The Fix
You need to eat first thing to kick-start your metabolism. Waiting to eat until later in the day may mean that you will be overly hungry and eat too much.
2. “Long cardio sessions are best for weight loss.”
You may think that spending hours on the treadmill will help you to lose lots of weight and burn that fat. Sadly, this is not the case. Variety is key when it comes to working out, and there is no escaping this, I am afraid!
The Fix
Make sure to mix it up and do cardio, weight training, yoga, pilates, and the lot — you need to keep your body guessing!
3. “Cut out all treats and alcohol to lose weight.”
Look, by doing this, you are just setting yourself up for a fall. Think about it: if you go cold turkey and cut everything out, you will last a week, maybe two, and then gorge yourself, ruining all that hard work.
The Fix
The key is moderation: have one day a week where you can indulge yourself a little bit, that will make the other six days easier to deal with.
4. “Cleanse your body to get rid of toxins.”
Sounds great in theory, but really detoxing just mimics what your body does already. Your body already has the tools to detoxify itself. The liver, kidneys, and the colon are all involved in processing nutrients and removing excess waste. Any weight loss experienced by detoxing is short lived as you will most likely be reducing your calorie intake, which will return to normal once detox is over.
The Fix
Forget about quick fixes; cut out things like sugar and salt in the long-term, and you will notice a subtle change over time.
5. “Carbs are evil.”
Carbohydrates are an essential part of a healthy diet. If you eat them in the right quantities and without throwing lots of fats substances on top of them, like butter on your potatoes, they will not cause you to gain weight.
The Fix
Switch to whole grain and wholemeal carbs instead: stuff like brown rice and wholemeal bread. Also, if you leave the skin on potatoes, you will increase your intake of fiber.
6. “Low fat labels are always the best choice.”
I know, scary right? Foods labelled low-fat might contain less fat than the full-fat version, but sometimes only marginally. Also, they may contain more sugar to compensate on the taste.
The Fix
Read all the labels carefully before buying anything. A bit annoying at the start, but once you get used to what is good and what is not, you will feel safe buying certain foods.
7. “Going to the gym on an empty stomach burns more fat.”
Crazy talk. Some people think if you go to the gym and have not eaten, the body will use more fat stores for energy as you have none from food. Not so: the body will more likely lose weight from your muscles, which is not a good thing. Also remember if you go to the gym tired and hungry, you won’t be able to give your all and really work out.
The Fix
Eat something light just before you go, so you are not weighed down by food but have some energy for the workout. Something like a protein shake is a great idea. You have made it there; it’s best to be prepared to give it your best shot!
8. “You need to cut down on calories for weight loss.”
Even though it may seem like a great idea to slash your calorie intake to lose weight, what it does in reality is cause metabolic problems which in turn will make it harder for you to lose weight and easier for you to put it on. The body will compensate for the lack of calories and slow down your metabolism and ability to burn fat quickly. You may also suffer from fatigue and headaches.
The Fix
You can drop your calorie intake by about 300 per day and not suffer any complications. The best thing to do is to keep a food diary and keep track of what you are eating every day.
9. “Some foods will magically speed up your metabolism.”
Wouldn’t it be great! But no, this is not true. It is claimed that there are certain foods that will burn more calories and cause rapid weight loss. But in truth, they probably contain more caffeine and sugar which will cause you metabolic problems instead of solutions.
The Fix
Watch what you eat and avoid any quick fix fads; if it claims to help you to lose weight fast, chances are it won’t actually work and will cause you more damage that good. Keep at it. You will see results eventually.
10. “Single-food diets work.”
Celebrities — where would we be without them. Of course, if you only eat white foods, you will lose weight — no, no you won’t. There are so many fad diets out there right now. The best way to eat is to combine all different kinds of foods and food groups. This helps your digestive system to work properly and do what it needs to do and rid your body of excess waste.
The Fix
Trust your body and stop listening to fads or diet trends. Your body is perfectly capable of breaking down all types of foods, and plus, if you follow a single food diet, you are more likely to get bored and eat some treats!
We all know about India’s preference for fair skin. It starts with women eating specific foods while pregnant so that they’ll have a fair child, to a mother doing everything possible to protect her child from a sun tan to adults (including men) doing everything in their power to become fairer. It is also a fact that fair skinned women are paid extra to be surrogates – turns out that if fair skinned women are likely to be paid the equivalent of£1,000 extra to be surrogatesaccording to one report.
Even our celebs are no exempt from this pressure to be fair – Bipasha Basu’s skin is routinely made to look lighter toned than it is with the help of makeup, lighting and photo editing. Recently there reports (unsubstantiated of course but you be the judge) of Kajol – the original dusky Bollywood beauty – having undergone some type ofmelanin surgery to look fairer. Over time some truly bizarre fairness treatments have come into being – lets familiarize ourselves with them ..shall we.
1. Vitiligo – Extreme Skin Whitening Procedure
Person Affected By Vitiligo
Micheal Jackson Is Rumored To Have Undergone Vitiligo Treatment For Skin Lightening
Vitiligo is a skin condition that causes depigmentaion of skin – in other words it causes the skin to lose its colouring pigment and hence become white. People who have this condition try and even out their skin tone by using a topical cream containing monobenzone so that the skin looks more evenly coloured. Sometimes a treatment made from Mequinol may also be used. However, alarmingly, people without the affliction also choose to use creams containing monobenzone and mequinol, just to try and get lighter skin.In their extreme desire to appear lighter skinned, people try and induce Vitiligo.How bizarre!Most famously, it was Michael Jackson who had Vitiligo – it is still a matter of speculation whether this was a deliberately induced condition or whether it occurred naturally.
2. Cryosurgery for Lighter Skin
Cryosurgery used for skin cancer patients involves freezing off targeted body cells using liquid nitrogenorcarbon dioxideandeven argon. Even without a degree in chemistry this sounds like some serious chemicals to put on your face. Typically this treatment is used to destroy abnormal or diseased tissues of the body, but those desperate for fairer skin will try anything and doctors are happy to take your money and make your fair dreams come true. Treatment providers hold out that this treatment causes melanin to come to the surface of the skin and to peel off in some days; causing the skin to regenerate itself. Again reminder:This extreme surgery was originally used for the treatment of skin cancer lesions.
Can this mania to get lighter skin get any more bizarre!!?
2. Vampire Facials – Another Bizarre skin treatment
Yes you read right – vampire facials – which reinjects human blood to the patoents face. International celebrities such as Kim Kardashian are known to have had this treatment which is supposed to give the skin a plump, youthful glow. Giselle Bundchen, supermodel known globally for her perfect skin has also undergone the vampire facial as evidenced in this photo. This procedure requires blood to be extracted from and then injected into the same person wanting the facial.
So if you want to look like this guy sign up for the vampire facial right away.
While there as yet no 100% claims that this procedure will help give fairer skin, we don’t know when one more treatment will get added to the fairness band-wagon.
3. Chemical Peels
So how does inflicting second degree burns to your face and body sound just so that you can get fairer skin? Sounds bizarre!!? We thought so to but that’s exactly what tens and thousands of people are walking into dermatology clinics for every day. These treatments are not cheap and one is typically advised several chemical peels to get the desired effect.Or shall we say the right light for you!
With benign sounding names like “pumpkin peel” they distract you from questioning how much acid there is in the mix which will be absorbed by your skin to make it burn and then peel off! General rule of thumb I think is the more desperate for fair skin the greater the concentration of acid.How Bizarre ! !
4. OrdinaryFairness Creams: Can be Used for Face Hands Or Vagina…!
Common inexpensive fairness creams like the humble brand fair and lovely or the upstart brand Garnier mainly have bleach agents in them. Continuous application results in mild skin lightening but long term use can cause premature aging, dryness and wrinkling of skin. But don’t worry once you have damaged your skin by these miracle creams they have a treatment for that too … yeah you guessed it right. Botox!
One must appreciate doctors and phrama companies for keeping all our needs in mind and the marketing and advertising agencies feeding this crazy fairness frenzy. Bizarre world we live in folks!!!
We won’t be surprised if John Abraham looses the prestigious Garnier fairness cream contract to Kajol. Watch out!
And no I am not joking about the one for you down there – It’s available at your local chemist.
You know everyone thinks we’re fools, right?
To most of the world, blogging is a joke.
It isn’t a career. It isn’t a way to make money. It isn’t a tool for changing the world.
It’s a hobby, a diversion, a fad that’ll come and go. Sure, you can start a blog, but don’t count on it to make you any money. That’s just silly.
Try telling your family or friends or coworkers you want to quit your job and make money blogging. They’ll smile politely and ask, “Does anybody really make money from that?”
Yes, they want you to have dreams. Yes, they want you to chase them. Yes, they want you to succeed.
But they also want you to be “realistic.”
If you really want to improve your life, you should get an advanced degree, write a book, or even start your own business, not hang all your hopes and dreams on some stupid little blog. Nobody can make money blogging.
Can they?
Well, I’m hesitant to say this, but…
This blog makes over $100,000 per month.
In fact, here’s a screenshot of our sales from January 2016:
Granted, it was a good month. We don’t always make that much money.
But we almost always cross $100,000 in sales.
How?
Well, I’ll tell you. Not because I want to brag (well, maybe a little), but because most of the advice out there about monetizing your blog is complete crap.
For instance, do you see any ads on this site?
No? How about e-books for sale?
None of those either, huh?
There’s a reason why.
How I Learned to Make Money Blogging
Over the past eight years, I’ve had the good fortune to work with some of the smartest bloggers on the planet. I worked with Brian Clark as he built Copyblogger to a multimillion dollar brand. Neil Patel and Hiten Shah also hired me to help them launch the KISSmetrics blog, eventually creating a multimillion dollar SaaS company.
Combined, I wouldn’t be surprised if both blogs have earned more than $50 million. In comparison, the $100,000 per month I’ve managed to generate is a pittance.
Want to know how much money you could be making from your blog? Find out with our free Blog Profit Calculator
.
I’ll also be straight up with you… that income is far from passive. For the first several years, I worked 80-100 hours a week, and even now I usually put in at least 60 hours.
The good news?
It’s paid off. If you’ll take some of these lessons to heart, it’ll pay off for you too.
Because here’s the thing:
You’re Not a Fool. You Can Make Money Blogging.
So, you want to make a living teaching other people what you know? Nothing wrong with that.
Professors do it. So do public speakers and best-selling authors.
Hell, consulting is a $415 billion industry, and what are all those consultants doing?
Getting paid to teach.
Blogging is no different. It’s just the same old models with some rocket fuel thrown in, courtesy of social media.
Come on, How Do Bloggers Really Make Money?
You want specific steps?
Fine. Here’s exactly how to make money from your blog:
Write content that gets lots of traffic
Convert visitors into email subscribers
Send those subscribers content that builds trust
Sell products or services your audience wants
That’s it. Four steps.
The problem?
It’s freaking hard to do. The process is simple on the surface, but each step is enormously complicated and requires extraordinary skill.
Especially the last one.
For instance, do you want to sell your own products or services? If so, which ones?
Here are just a few of the options:
Make money blogging by selling these types of things
Or… what if you don’t have any products and services to sell? What should you do then?
Well, you can also make money blogging by selling someone else’s products and services.
The most conventional (and least profitable) method is selling advertising, where you allow companies to promote their products and services to your audience in exchange for a fee. You can also form partnerships with other companies, promoting their products and services as an “affiliate” and earning a commission each time one of your readers purchases.
Which model should you choose? What should you do?
It’s up to you to decide, but before making your decision, there’s one crucial lesson you need to understand:
You’re Not Just a Blogger
The moment you decide to use your blog to make money, you’re no longer just a blogger. At that moment, you also become an entrepreneur, and your blog becomes a small business.
You’ve probably heard of financial planners giving free seminars to attract clients, right?
Well, blogging is a lot like those free seminars. You’re giving away your expertise and knowledge in the hopes of attracting customers and then gaining their trust.
In other words, if your goal is to make money, your blog is a lead generation mechanism. It also nurtures those leads until they are ready to purchase.
“But Jon,” you say. “This sounds too corporate. I just want to make a few bucks on the side teaching people what I know.”
My response?
Don’t start a blog. In my opinion, it’s a terrible way to make a few bucks on the side.
For one, there’s the time investment. I’ve never seen anyone learn everything necessary to build a profitable blog in less than three years.
For two, there’s the chance of failure. Your first two or three blogs you start will probably fail because you make a fatal misstep.
In other words, it’s exactly like starting a business. Exactly.
Can you get rich?
Sure, that’s why many people are attracted to entrepreneurship. If you start and grow a successful business, you can make millions or even billions of dollars.
But you can also lose everything.
For every entrepreneur who makes millions, there are dozens who invest years of their life into companies that ultimately fail, sometimes bankrupting them in the process. It’s a high risk/high reward lifestyle, and it requires more skill, smarts, and good old-fashioned work than most people can fathom.
I’m not saying that to discourage you. I’m just trying to make sure you have reasonable expectations.
Let me tell you how it happened for me…
My Journey from $0-$100,000 a Month
It took me about five years to earn my first dollar.
During that time, I started four different blogs, working on them at night and on the weekends. The first three failed. Despite investing hundreds of hours into each one, I made too many mistakes, and I eventually had to shut the blogs down. I didn’t earn a penny from them.
And I won’t lie to you… it sucked.
Each time a blog failed, I seriously thought about quitting. I felt like I was putting in all that time and energy for nothing.
But it wasn’t true. I was learning.
Yes, I made a lot of mistakes, but I didn’t repeat them. So, while those first four blogs were all “failures,” each one was also closer to success than the last.
With the fourth blog, everything finally clicked. I was getting 1000 visitors a day within about two months, and I sold it for $10,000. That’s when I knew I was onto something.
From there, I went to work for other big blogs for a few years, helping grow Copyblogger and KISSmetrics into what they are today. Eventually though, I felt the itch to go out on my own again, so I left and started this blog. It now turns a fairly steady $100,000+ a month.
In total, it took me about eight years to get here, but in exchange for investing those eight years, I now have enough money to support me until the day I die. Also, every day I get emails from people telling me how I changed their lives for the better.
So, it was worth it. No question.
But was it easy?
No. It was just as hard as starting any other business.
I did learn a thing or two that might speed along the process for others, though. Below, I’ve recorded a few of those lessons, and I believe some of them might surprise you…
Lesson #1: Don’t Sell Advertising
Ask your average beginner how they plan to make money blogging, and they’ll say they plan to sell ads on their site. After all, that’s how big newspapers and magazines monetize, so why not them?
But it’s a mistake.
When I was at Copyblogger, we ran a little experiment. Normally, we refused to sell any ads on the site, but just as a test, we decided to put three ad spots in the right sidebar. The site looked like this:
Initially, we placed ads for our own products in each of the three spots, and we tracked all the sales resulting from someone clicking on the ad. I don’t remember the precise numbers, but we had something like $50,000 in product sales over 30 days. Not too shabby.
Well, out of curiosity, I shopped around to see how much advertisers would pay for the same ad space. The absolute highest rates I could negotiate would’ve brought in only $5,000 per month per ad spot, totaling $15,000 per month — 70% less than we made selling our own products.
And this was for a big, authority site! Imagine the pitiful rates a beginning blogger would get.
Granted, it’s not really a fair comparison. With your own products, you have to consider the cost of development, support, and other miscellaneous expenses, but even factoring those in, advertising our products was still more profitable by far.
The next most profitable strategy would have been to partner with other companies, collecting a commission on each sale as an affiliate. We never tested it, but I would guess we would’ve made somewhere around $25,000 per month on the spots — 60% more than advertisers would have paid.
The point?
If you have an engaged audience that trusts you, selling ads is never a smart move. You’re better off either selling your own products or getting a commission from endorsing another company’s products, assuming you truly believe in them, of course.
Sometimes though, you have no choice. If you’re a beginner, chances are you have no product to sell. What should you do then?
Let’s talk about that next…
Lesson #2: Start with Affiliate Marketing (or Services)
As I write this, it just so happens that I’m in the initial stages of starting a new blog (more details to be announced soon). It’s in a completely different space where I have no products, so I’ve been pondering the best way to monetize it, and here’s what I think…
Affiliate marketing is the smartest strategy.
If you’re not familiar with the term, it’s a business model where you endorse other people’s products or services in exchange for a commission. On software and information products, affiliates typically earn a 50% commission or sometimes even more, so it can be quite lucrative. Pat Flynn, for example, makes over $100,000 a month in affiliate commissions. Here at Smart Blogger, we mostly promote our own products, but we also make a tidy sum promoting LeadPages and SiteGround:
Granted, you won’t make that kind of money when your blog is small, but affiliate marketing is still a good way to start for several reasons:
It’s faster. Instead of investing months or even years creating a product, all you have to do is publish a link on your site. Assuming your audience is engaged, you could be earning commissions within hours or even minutes.
The income from affiliate marketing is almost entirely passive. You don’t have to worry about creating products, supporting customers, or any of the technical complexity of selling your own products or services. You can also invest the time you save into growing your traffic, leading to more revenue later.
It can guide future product creation. If one affiliate product sells 10X better than all the others you promote, you might want to think about developing your own version of the product, because you have proof your audience wants it.
Personally, I think the advantages are so enormous that no beginning blogger should consider any other business model… with one exception:
Service providers.
If you are a graphic designer, real estate agent, attorney, or any other type of service provider, you probably want to offer your services on your blog from day one. The profit you make will almost certainly outstrip anything else, at least in the beginning.
Lesson #3: Build the Funnel in Reverse
Even if you’re making fantastic money from affiliate marketing or selling services, chances are you’ll want to try your hand at developing your own product at some point. So, where should you start?
My answer: with blogs, the most profitable price is usually the end of the funnel. Here’s what I mean…
Build a sales funnel in reverse, starting with higher prices.
You’ve seen a sales funnel, right? A company entices you with a freebie, then they offer you something cheap but irresistible, and then they gradually sweet talk you into buying more and more expensive stuff. It’s a tried and true marketing tactic, and you should absolutely build a sales funnel for your blog.
What you might not know is you should build it in reverse.
A lot of bloggers launch a cheap e-book as their first product, and then they get frustrated when they don’t make much money. Here’s why: the real profit is at the end of the funnel, not the beginning.
Selling e-books is fine and dandy if you have half a dozen more expensive products to offer your customer afterwards, but it’s downright silly if you don’t. You’re much better off creating and selling the expensive product first, and then gradually building cheaper and cheaper products.
When you do have some less expensive products to sell, you can offer those to new people first, safe in the knowledge that you have something more profitable up your sleeve to sell them later.
Here at Smart Blogger, our products cost $9,997, $1,997, and $997, $497, $197, and $47. We started on the expensive side first, and we gradually worked our way down. It’s been much, much more profitable this way.
Lesson #4: There’s No Such Thing As a “Cheap” Market
“But Jon,” I can hear you spluttering. “I can’t sell a $10,000 product! My customers don’t have that much money.”
My response: you’re 98% right. Unless you’re selling exclusively to multimillionaires, the vast majority of your customer base won’t be able to afford premium products, but what’s interesting is it doesn’t matter. Often, you can make more money selling to the 2% than you can to the entire 98% combined.
For instance, our $10,000 product is a year-long coaching program for bloggers — a group that’s not exactly known for their wealth, but I always fill all ten spots within minutes of opening the program. Here’s why: the last time we opened it, I notified 40,000 bloggers. 2% of 40,000 writers is 800 people. By only accepting 10, I’m creating a situation of extreme scarcity.
You can do the same thing, even if your list is much smaller. If you have 100 subscribers, chances are two of them might be willing to buy premium products or services from you, and those two will often pay you more money than the other 98 combined.
And let me be clear…
I’m not saying you have to charge $10,000. We actually make even more money from our $2000 product than we do the $10,000 one:
The point is, most people are afraid to charge more than $200 for a class, believing that’s all people can afford, but it’s just not true. Every market has customers who are and willing to pay for a premium experience. Give them one.
Just be aware… higher prices demand bigger promises. Let me explain.
Lesson #5: The Price Depends on the Promise
Let’s go back to the example of the $10,000 coaching program. How on earth did I get people to pay me that much money?
It’s not because they were stupid. They didn’t get one of my emails and say, “Oh, look honey, this is a fabulous opportunity to throw our money away. Let’s give this good-looking fellow $10,000 just for the hell of it.”
On the contrary, they expected a lot of me. In exchange for that $10,000, I promised to help them launch their blog from scratch and get their first 10,000 email subscribers in only 12 months.
That’s one hell of a promise. Just to put a dollar value on it, you could probably sell a blog with 10,000 subscribers for at least $100,000 in most markets. So, I was essentially promising them $100,000 of value in exchange for only $10,000.
This, my friend, is one of the fundamentals of business.
If you want to charge high prices, you absolutely can, but you must make big promises. Similarly, if you want to charge low prices, you absolutely can, but you must make small promises. In either case though, the value of the promise should be at least 10X the price.
The value of the promise should be at least 10X the price.
For instance, we have a guest blogging course that retails for $497. In exchange, we promise to help students get featured on a big blog or magazine like The Huffington Post or Forbes. I think it’s fair to say that exposure is worth $5,000 to the right person. So, the product sells easily and well.
Not to say everything is sunflowers and daffodils here, though. In fact, there are are two easy ways to screw up:
Charging high prices but making small promises (result: the product doesn’t sell well, and you waste a ton of time).
Charging low prices but making big promises (result: lots of customers, but you make no profit).
There’s a rumor floating around that I’ve made each of those mistakes on multiple occasions. Some people also say I have to be repeatedly reminded about the graph above, lest I slip up and nearly bankrupt the company (again).
But come on, who are you going to believe?
No, in all seriousness, I learned all of these lessons the hard way. If you’re wondering how to price your product or service, you’d be wise to heed my words.
Oh, and a few final points before we move on:
Needless to say, you should only make promises you can actually fulfill. Anything less is unethical.
If people immediately think you’re full of shit upon hearing your promise, then you’re in trouble. In my opinion, this is what marketing is really about: getting people to trust you when you say you can help them. The better you are at it, the more money you’ll make.
In the above graph, “value” refers to how much the customer values what you’re promising them, not your own personal value. For instance, I personally think my guacamole is worth $10,000 a bowl, but none of my friends agree with me, so I’m forced to give it to them for free. Bastards.
Also, I’m skipping a lot of other important topics like price testing, competition, and economics, but in my opinion, none of those things are even worth considering until you know the answer to this one simple question:
What can I offer people that’s worth 10X what I charge?
Answer that, and you’ll at least be headed in the right direction.
Lesson #6: Webinars Kick Butt
If you’ve been on our email list for long, you know that we do a lot of webinars. Here’s why:
On average, each webinar generates about $60,000 in sales. It’s by far the most profitable thing I do. Nothing else even comes close.
If you’re wondering how on earth we make that much money, part of it is how many people attend. For instance, here’s a webinar where we had over 3,000 people registered to attend:
But that’s only part of it.
The other part is just the skill of doing a really good webinar. If you want to know how we do it, all you have to do is attend one of our webinars to find out. Everything we do is on display, and you can study it, free of charge.
Lesson #7: Automated Funnels Are Even Better
You know what works even better than webinars for us?
Automated funnels. Take a look at this bad boy:
Use automated funnels to make more money.
Now, before I get into the nitty-gritty details, a word of warning: this is extremely advanced marketing. I don’t even recommend you think about this until you cross $100,000 per year in revenue.
But here’s the idea:
Through the magic of technology, we have sales happening every minute of every day. We can automate who gets discounts at what times, as well as when those discounts expire.
We can also chain together promotions. If you don’t respond to a $2000 offer, we might follow up with a $497 offer, which now seems cheap by comparison.
Oh, and did I mention we are tracking your every move?
For instance, you’re reading a post about how to make money blogging. If you’re a subscriber, what do you think the odds are that you’ll receive an email from us sometime soon offering you a product about how to make money blogging?
Hmm. Pretty good, I think.
And just to be clear, this is all automated. I’m not doing anything. No one is.
The computer is following rules we set up in advance, and it’s following them 24 hours a day, seven days a week, 365 days a year.
Welcome to the future of marketing.
Lesson #8: Your Email List Is More Important Than Anything Else
Okay, enough flashy technology. Let’s get back to foundational principles.
In analytics, there is a principle called “the one metric that matters” (OMTM). The idea is that you find a single number that accurately predicts the success or failure of your project.
In the case of blogging, that number is the size of your email list. (Not RSS, mind you — it’s dying a slow but certain death.) In my experience, your email list is the most accurate predictor of how much money you’ll make.
Here at Smart Blogger, we strive for one dollar per subscriber per month in sales, and I think that’s a good place to start when you’re a beginner too. In other words, an email list of 1,000 subscribers should result in at least $1,000 per month in sales, 10,000 subscribers would result in $10,000 per month in sales, and so on.
The more subscribers you get, the more money you make. Granted, your relationship with your subscribers and the quality of your products or services and dozens of other factors still matter, but to drive revenue, focus on email list growth. To make money blogging, it’s absolutely essential.
Find out how much money your blog could be making – and how quickly you could grow your email list – with our free Blog Profit Calculator
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Lesson #9: Start Selling from Day One
How long should you wait before you begin selling? 1,000 subscribers? 10,000 subscribers? More?
Nope. Start selling from day one. Here’s why:
Motivation.
If you’re not making any money from your blog, it’s hard to stay motivated to continue. The opposite is also true. For instance, how do you think I feel when I see this number pop up on my dashboard every day?
It’s pretty easy to feel pumped with numbers like that.
And honestly, the numbers don’t have to be big.
I remember the first morning I woke to discover I’d made $100 overnight. It felt… magical. It also gave me the motivation to do the work necessary to make sure that happened every night.
It’ll be the same for you. When you have money being deposited into your account every day, it’s a whole lot easier to keep yourself motivated.
It will also give you the funds you need to build a team around you. You can hire an assistant, a tech person, a billing person. The faster you get rid of stuff you suck at doing, the faster you will grow.
Now, a caveat: don’t turn your blog into a gigantic sales pitch. Nobody likes that. You should, however, be offering something your audience wants and needs. Don’t push them on it, but do make it available, and do remind them from time to time that they can purchase it.
Lesson #10: Share What You Learned
Now, we come to the reason for this post.
Why on earth would the CEO of the company (me) work hours to write a post like this, sharing all our secrets? It’s nearly 4,000 words, for God sakes!
Simple:
It’s my responsibility. If people are ever going to respect blogging as a legitimate business model, those of us who are successful have to speak up and share what we’ve learned. None of us works in a vacuum. The only way we can advance our field as a whole is to collectively share what we’ve learned.
After all, isn’t that what we’re here to do? Help people?
In the end, that’s what I love most about blogging: every article we publish, every course we create, every coaching call we do can change somebody’s life. Maybe not always in a big way, but we touch thousands upon thousands of people, and we make their lives just a little bit better. We inform them, we inspire them, and we give them the roadmap for achieving their dreams.
And the best part?
We get paid for it. It’s our job.
I just wish more people knew it was a viable career. Let’s change that, shall we?